Stash Gear

Beginning with the name Morpher Helmet, the client wanted to evolve their brand with a new name and logo that would give their customers an immediate understanding of the brand and the product they had developed: a durable helmet that could collapse and be easily concealed in a backpack when not in use. I developed a logo that emphasized that idea, while still feeling broad and sporty enough to be applied to other gear the client wanted to release in the future.

I was tasked with designing a poster to promote a showcase for all students with Arizona State University's Visual Communication programs.  I wanted to emphasize the energy embodied by each of the students in a dynamic way while also paying homage to one of the earliest projects done in an undergraduate's first semester: the Line Continuation project. A motion graphic was then created to further emphasize the relationship between the poster and the project.