From the first year I attended the PHXDW conference, I was enamored by it. More than anything, the branding and its many applications inspired me. This is why I was overjoyed when Arizona AIGA approached OH Partners to contribute different concepts for this year's conference. I felt that the verbal theme 'Fuse' could be emphasized by highlighting the repetition of the numbers in the year. This became the jumping-off point for my concept, including a condensed brand guide and collateral.

Tools: Sketchbook, Adobe Illustrator, Adobe InDesign, Adobe Photoshop. 

Client: Arizona AIGA.